Advertising::
The first television ad (commercial) was on US TV. Created in 1941 for Bulova watches in 1941, production costs were a startling $9. Creative, planning and media planning costs unknown.

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Social Media::

Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account.

I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert. And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring.

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Planning::

‘nough said …

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Search::

I am unable to replicate this on the Google.com site – key words from a search phrase on the (google.com.hk) Hong Kong website are highlighted in red. I’ve checked to see if thse are blacklisted and they aren’t, so it this a  new search feature?

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Social Media::

Well, I’ve set up my Menshn account and profile.

The new microblogging site – started by Louise Mensch and Luke Bozier launched last week and is currently accessible to US users only – so after a little bit of sidestepping the filter, I managed to get in and register.

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Innovation::

I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.

I could see this, with free delivery or discounted delivery combined with the security of knowing that the item is safe in transit – for high value purchases, being a really interesting service extension.

However this is both the revenue stream and the service extension that the Post Office should have embraced a decade ago – and had they then, their business model would not be where it is today.

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Experiential ::

Clever stuff from Sony for the Bravia range.

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Technology::

First Cloud platform for me was GMail Drive 

I have been using cloud computing since 2006 – via GMail Drive (and having tried phpGMail Drive which I discontinued using). With each new update came log-in problems and issues but overall, stability was good (and it is still working today). However, there is always the possibility that Google will prohibit the use of the Shell Namespace Extension though users can always access uploaded contented through the conventional login. The platform did though reveal to me that the maximum storage Google talk about is nowhere as big as they claim. When Gmail accounts allowed 8GB storage (the last time I tested this), GMail Drive would not allow uploads after the 5GB point.

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