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Planning:: Digital, Social & Mobile in 2015

From We are Social

28.01.2015 (9:00 am) – RSS :: Planning ::



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Social media :: The perfect post

Infographic from Social media London

05.12.2014 (9:00 am) – RSS :: Social media ::

:: Social Media

Really good reference infographic for creating the perfect post across the (current) main SM channels.

This is v5 – the updated version.


Source: Social Media London

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#givepresence ::

Probably the best present you can give this Christmas

29.11.2014 (9:00 am) – RSS :: Inspiration ::

:: Inspiration

What’s the best present you can give this year?


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Advertising:: Does a truck make you more handsome?

Chevrolet campaign

31.10.2014 (9:00 am) – RSS :: Advertising ::


Chevrolet Chevy Colorado campaign goes viral.


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Brands:: Bic Biros promote handwriting using global crowdsourced content

What would the world's handwriting look like, superimposed, letter by letter? theuniversaltypeface.com seeks to fine out

18.06.2014 (9:00 am) – RSS :: Brands ::

Like this, clever idea.

Bic, the makers of the Bic Biro, have created a campaign to examine what would be the universal typeface should we ask people all over the world to contribute their own handwriting.


Taking each letter, one by one, on a mobile device, contributors are asked to submit their own handwritten letters of the alphabet along with a socio-demographic profile.

Crowdsourcing the content, participants are asked to use their mobile device to each letter randomly – and feedback is given at the end on the size and height, comparative to those already submitted.


Where this would  be really interesting is if this was a global activity, taking into account all the other languages and scripts.

Much better idea from Bic that the comfortable pink pens for women, the much ridiculed campaign of old.



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Planning:: What is an insight

Definitions of insights

16.06.2014 (9:00 am) – RSS :: Planning ::

Interesting presentation from Umar Ghumman on planning.


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:: SugarSync: How you demolish a brand with one simple email

alex@sugarsync email fiasco will come to haunt SugarSync

06.03.2014 (9:00 am) – RSS :: Technology ::

I too have received the ‘Ales’ email: this is the email I received  out of the blue from’Alex. Whether they, however,  are still at working SugarSync today is questionable.

more »

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Are your agency conference calls just like this ….

A real life parody

30.01.2014 (9:00 am) – RSS :: Agencies ::

We spend so much time on conference calls that this parody sums them up …


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