Like this, clever idea.
Bic, the makers of the Bic Biro, have created a campaign to examine what would be the universal typeface should we ask people all over the world to contribute their own handwriting.
Taking each letter, one by one, on a mobile device, contributors are asked to submit their own handwritten letters of the alphabet along with a socio-demographic profile.
Crowdsourcing the content, participants are asked to use their mobile device to each letter randomly – and feedback is given at the end on the size and height, comparative to those already submitted.
Where this would be really interesting is if this was a global activity, taking into account all the other languages and scripts.
Much better idea from Bic that the comfortable pink pens for women, the much ridiculed campaign of old.