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Social media :: The perfect post

Infographic from Social media London

05.12.2014 (9:00 am) – RSS :: Social media ::

:: Social Media

Really good reference infographic for creating the perfect post across the (current) main SM channels.

This is v5 – the updated version.

perfectposts v5

 

Source: Social Media London

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#givepresence ::

Probably the best present you can give this Christmas

29.11.2014 (9:00 am) – RSS :: Inspiration ::

:: Inspiration

What’s the best present you can give this year?

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Advertising:: Does a truck make you more handsome?

Chevrolet campaign

31.10.2014 (9:00 am) – RSS :: Advertising ::

Advertising::

Chevrolet Chevy Colorado campaign goes viral.

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Brands:: Bic Biros promote handwriting using global crowdsourced content

What would the world's handwriting look like, superimposed, letter by letter? theuniversaltypeface.com seeks to fine out

18.06.2014 (9:00 am) – RSS :: Brands ::
Brands::

Like this, clever idea.

Bic, the makers of the Bic Biro, have created a campaign to examine what would be the universal typeface should we ask people all over the world to contribute their own handwriting.

The Un

Taking each letter, one by one, on a mobile device, contributors are asked to submit their own handwritten letters of the alphabet along with a socio-demographic profile.

Crowdsourcing the content, participants are asked to use their mobile device to each letter randomly – and feedback is given at the end on the size and height, comparative to those already submitted.

Bic - The Universal Typeface

Where this would  be really interesting is if this was a global activity, taking into account all the other languages and scripts.

Much better idea from Bic that the comfortable pink pens for women, the much ridiculed campaign of old.

theuniversaltypeface.com 

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Planning:: What is an insight

Definitions of insights

16.06.2014 (9:00 am) – RSS :: Planning ::
Planning::

Interesting presentation from Umar Ghumman on planning.


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:: SugarSync: How you demolish a brand with one simple email

alex@sugarsync email fiasco will come to haunt SugarSync

06.03.2014 (9:00 am) – RSS :: Technology ::
Tech::

I too have received the ‘Ales’ email: this is the email I received  out of the blue from’Alex. Whether they, however,  are still at working SugarSync today is questionable.

more »

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Are your agency conference calls just like this ….

A real life parody

30.01.2014 (9:00 am) – RSS :: Agencies ::
Agencies::

We spend so much time on conference calls that this parody sums them up …

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Technology:: Phonebloks – Solving First World Problems

#firstworldproblem

17.09.2013 (9:00 am) – RSS :: Technology ::
Tech::

I like this – a novel approach to solving the First World problem of recycling nearly new tech gadgetry. In this instance, it is how we could upgrade our mobile phones using a modular approach to manufacture. The argument is convincing, though the approach is basic – but does raise interesting questions.

#firstworldproblem

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