Advertising :: ISP ROUND TABLE – CONSUMER ATTITUDES TO PRICE LED PROMOTIONS DURING A DOWNTURN

Sales Promotion :: 01.06.09

01.06.2009 (9:00 am) – RSS :: Follow ::

Advertising ::

June 2009

Rod Geoghegan was invited by the Institute of Sales Promotion to attend a round table to discuss consumer attitudes to price led promotions during a downturn.

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A look at the emerging marketing landscape from an insiders point of view ::

Rod Geoghegan is a business strategist and planner.

He spends his time advising organisations on how to achieve their ambitions through planning and process.