Corporate ::

Netflix, the entertainment company by post, has some enlightened ideas on how the organisation should run.

Some interesting ideas here.

: Micro-blogging

Be careful what you tweet.

Well, if you want to be taken seriously that is.Research undertaken by Pear Analytics (Twitter Study, August 2009) has concluded that 41% of tweets are ‘pointless babble’.

That said, 1% of the (addicted) users create 35% of the content (Source: Quantcast.com)

So is there is a role for micro-blogging within the context of a social media plan? Well, yes, there is – though it is about creating relevant and engaging content (and interesting comments, opinions, tip-offs) that ensure you are on the TweetDeck

Be it a brand or an individual tweeting, do you want the tweet to be ‘ interesting’ and read or ‘pointless’ and ignored? And when you create pointless content, the second thing you do is damage the reputation of the sender.

Social Media ::

A lot has been written about how social media is changing the way we communicate. From a world with television, radio and print to one where if Facebook was a country, it would be the 4th largest in the world.

Eric Qualman, author of ‘Socionomics’ writes about his  take on how this is impacting on brands and in his promotional video.

Viral ::

A new campaign to save water has been unveiled by Saatchi & Saatchi Brazil. And you don’t need to understand Portuguese to get the gist …

F/Nazca Saatchi & Saatchi Brazil | 28.07.09

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