A view on the Ryanair business strategy
Measurement ::
The unbundling of services by Ryanair, to the point where some ancillary costs are unavoidable,
ubious and some have been deemed illegal by UK courts is addressed in this paper by
Magdalena Anna Fas.
Planning ::
An excellent overview of Propagation Planning:
QR Codes ::
14.01.10
Google has added to its Local Business Centre (currently in the US only) offering with a new service that links a QR code window decal to the Google page their company information, reviews, map and contact information.
Point being is that if you wanted to find out about what gigs were playing in a small indi music venue you just found walking by, you’ll be able to scan the QR code an open a page online.
Currently Google are testing the offering to the top 100k searched businesses in the US – though inevitably this will roll-out.
Glitzy promo video here: more »
Planning ::
Broad overview – and it only takes one idea …New Business Opportunities In Retail
The paper is by Helge Tenno and I quote:
“Product opportunities
The product is not just a “brand” living on a shelf or being consumed by a member of the public. It is a character, which within the framework of a strong identity changes its characteristics to fit different roles through the stages of its own lifecycle; from the initial idea, the spark, to its realization (design), its distribution, shelf life, shared product experience and recycling (sustainability). Digital amplifies the characteristics, and helps the identity adapt at each stage.
“In-store opportunities
The retail outlet is the most important arena for public choice. It is intense in its range of decisions, and numbing in its range of (similar) products. Inside this arena there are limited opportunities within frameworks. Frameworks put in place by the non-digital, non-organic world of cardboard and floor space. Digital transcends the limitations of the shop infrastructure, serving communication through personal devices controlled by a digital brain in “the cloud”.
In the advertising mindset the retail communication belongs to the “call-to-action” category. But this limits itself both in its expense on resources (financial and labor), scarcity of real estate and limited time span. In the design mindset the goal is rather strength through identity, creating a long lasting top-of-mind preference through establishing an interesting story, sharing values, creating memberships and avoiding the retail rock concerts of advertising.
“Business opportunities
There are new business opportunities to be explored and discovered through the extension of digital and organic platforms. From engaging the crowds to taking the store to the world – not limiting access to it by physical destination. In categories where products follow patterns and become remarkably similar, it is digital and organic platforms that not only invite customers to explore and discover new, unique experiences. But also develop more layered identities, establishing thicker product relationships, and unwrap new business opportunities.”
:: View more presentations from Helge Tennø.
CSR ::
The simplest of things can be changed to engage as never before … (and in response to the Piano Stairs)
[qt:/library/qt/fun-theory1.mp4 600 400]
{click above to play}
This is an initiative sponsored by Volkswagen.
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Futurology ::
The future is – well – very cool going by one of the new product launches at CES 2010 today.
The Que eReader from Plastic Logic is eerily close to this Mag+ (Bonnier R&D concept video):
The Que is here:
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~typewritten notes::
A look at the emerging marketing landscape from an insiders point of view ::
Rod Geoghegan is a business strategist and planner.
He spends his time advising organisations on how to achieve their ambitions through planning and process.
