Best practice ::
Dr Jakob Nielsen, the renowned Danish usability expert, examines the iPad for usability, noting that there is a free-for-all in the development of Apps and there are few if no standards for user interaction.
Whilst Apple are fastidious when it comes to developers and how they code and develop, there are no standards for basics. And a second major point Nielsen makes is that there is no real rating of the Apps available.
Planning ::
Work by Anomaly for Converse sees the brand create near real time conversations through understanding consumers search habits.
Excellent work.
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Social media ::
Charlie from Curve outlines the etiquette for interacting and posting to Foursquare – when Mayors should check in and when they should not to check in.
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Experiential ::
Have a break, have a seat, Kiwi style. Excellent brand activation activity.
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Advertising ::
A chap from NY looking for a new ad job. Thinking differently. Targets the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone. Gets job at Y&R NY. And well done. You got there first, now see your followers.
Planning ::
Really interesting article on eye tracking here.
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Update: 13.05.10
And technological advances are going to dramatically improve our understanding of this research:
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Anthropology:
A rather simplistic view of how the third world crisis can be solved.
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~typewritten notes::
A look at the emerging marketing landscape from an insiders point of view ::
Rod Geoghegan is a business strategist and planner.
He spends his time advising organisations on how to achieve their ambitions through planning and process.
