Planning ::

Whilst I’m not a fan of retrofitting content to a formulaic output, the B2B Contact Marketing have created a marketing activity aide-mémoire based on the London Tube Map.

The map is here:

::

Research ::

News International published Times and Sunday Times newspapers are preparing to go behind a paywall – with readers having to register this month to access contnet and pay next month. Hitwise has analysed the latest data which is showing a decline in readers – albeit a small decline – though this even before payment is required.

There have been a shift to the other publishers – and The Times has suffered – the title’s market share has dropped from 4.37% during the week ending May 22nd 2010 to 2.67% last week (w/e June 19th 2010).

What will happen when the paywall is instigated?

::

Advertising ::

It is pretty self-evident why this 01:48 minutes of a Flake ad by Saatchi / Jonathan Glazer has been consigned to the cutting room floor. Cadbury deemed it too polarising following research – but then again, the 30′ spot has now to be targeted.

::

24.06.10 Update

The brand owner, Cadbury, has got the legal boys involved and sent a note to Brightcove who were hosting the video – and it has been removed so the link is now gone.

Privacy ::

Much as been written about protecting yourself online. Another aspect is reputation management and control. Aren Grimshaw of Tonick Media has put together a paper as a reminder of the dangers of posting personal information online.

Inspiration ::

The designer, Timo Arnell, has created a simple way of visualizing the pervasiveness of wifi in our environment by overlaying hotspots as transparent circles into urban spaces across Brussels and its airport.

Google however decides to overlay hotspots onto its own data set, stealing personal confidential information along the way and breaking laws across a number of countries.

::

Experiential ::

Remember the thrill of an icream as a kid? Well at Cannes yesterday, Unilever  released details if their latest project - an interactive vending machine with face recognition and bluetooth technology built in. As for the ROI on the icepop, anyones guess.

::

Anthropology ::

Forbes have analysed the migration of people across the US – and created an interactive map to show where the more than 10 million Americans moved to – from one county to another during 2008.

Austin, Texas movement below – the interactive map is here.

Advertising ::

Dulux has created the Let’s Colour Project – a worldwide initiative to {paint the walls with Dulux – no} transform our dull inner city environment with vibrant colour.

The idea is for local communities to get together – and hopefully paint out graffiti – and this directors cut shows the results in Jodhpur, Rio de Janeiro, Paris and London.

::