Privacy ::

When Google launched Gmail, I received an invitation to a Beta account, early on. One thing that struck me was the inability to delete any emails that you received or sent.

All you could do was archive them. The Google premise being that everything can now be stored and it should be (with each email account having an ever increasing capacity). This, rightly, raised concerns from users both on a privacy platform and also a personal user platform … ‘why can’t I delete so and so’s email, if I want to?”.

Facebook, through the new @Facebook.com email platform, is now covering this ground again with its’ newly launched ‘Social Inbox’.  The argument is that there is now, through this platform, an ability to retain all conversations had with each person indefinitely.   So that box of letters your mother kept, of old, is replicated online. Except that we have lost a generation of online communication via texts, emails, Twitter, Facebook, MySpace, Friends Reunited …. already.

And the central issue of personal privacy is skipped around.

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Planning ::

Mashable has published an infographic biggest brands on Facebook.

Some obvious dominant brands here.

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Experiential ::

If Carlsberg did 3D TV … following the theme, filmed in London. Kelly Brook brings 3D to life by surprising a London cinema audience during the adverts.

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Planning ::

A collection of one hundred inspirational ideas, being a summary of the thoughts of 180360720. As always, some excellent insights.

Advertising ::

DDBHungry has taken a McDonald’s promotion out onto the streets …

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Procurement ::

I have written before on the importance of marketing agencies engaging with brand procurement teams.

Promotional Marketing (November 2010) has written this month about how agencies are being tested in these current times. It writes of the knock on effect of the current spending cuts at governmental level – and that anecdotal evidence suggests there is already a huge impact on the market research sector with some agencies already having closed their social research units.

The full article (reproduced here with kind permission of Promotional Marketing) expands on this theme.

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Other posts:

In praise of legal and procurement – 9 ways to get yes

Procurement – COI Digital Expenditure and ROI

Social media ::

In case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites.

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Advertising ::

These ads, collected by Owni.eu, make you wonder how the brands ever thought this messaging was acceptable.

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