A view on the creative process within planning from Heidi Hackemer of BBH NY.
BBC Radio 4 news this morning featured the ASA extending its’ remit and how it expects thousands of additional consumer complaints.
In case you missed it, here it is again: CAP Code – R4 (.wav file)
Ogilvy has opened a pop-up shop in Central London offering free marketing ideas. Passing by at lunch, the tables, each manned by an Ogilvy executive, were filled with those undoubtedly seeking input into their new ideas whilst dreaming about the imminent sale price of Twitter.
Best practice ::
The article also mentions the work I am undertaking on behalf of the IPM, to reach out to the digital and mobile community to raise awareness of the extension of the ASA remit.