Mobile ::

If you present to clients – this is an App that may help you. Vocalytics co-founder Benoit Curdy talks here about his new start-up which is to help speakers work on their voice. The Android App, developed by the start-up, is a ‘personal voice trainer’ – allowing users to monitor their intonation (pitch) and speed (slow or fast).

If it can do one thing, it will help presenters understand (and see via the screen) when they are talking too fast (or too slow) when they are rehearsing their presentation.

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The ‘Pace Recorder’ is an currently Android 2.3 app.

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Inspiration ::

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Agency: AKQA

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Infographic:: The anatomy of an agency

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Source: Big Orange Slide

Social media ::

Gideon Spanier of the Evening Standard talks today about how brands are getting to using social media to research as well as communicate with consumers.

Some of the published key findings also note::

• 50% of brands invested in a dedicated in-house social media resource, such as community managers or executives.
• 96% of brands require the use of an agency, with the most popular needs being design and build (66%), strategy (64%) and wider creative executions (52%).
• 100% of respondents were involved in social media in some way – reflecting growth in social marketing
• Two thirds (66%) of brands have a social media strategy
• Half of brands (48%) have a social media steering group

In addition, the study revealed five main considerations for brands over the next 12 months, ranging from business challenges to how the client/agency relationship should evolve:

1. 1. Evolving strategies and becoming a ‘social’ brand
2. 2. Business integration: taking social out of the silo
3. 3. The need for creativity and building brands
4. 4. Social media becoming more about the ‘media’
5. 5. Brands versus agencies – in-house investment and the role of the agency

The question is for agencies – can they demonstrate their understanding of social media to clients by illustrating what they do for their own (agency) brand?

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Inspiration ::

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Inspiration ::

Apart from the contraption on your shoulder, this looks really cool.

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Experiential ::

Clever campaign to raise awareness of a cause during an election.

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Social Media ::

Like this Facebook app. It is a copy of the Coca-Cola personalisation campaign in Australia, but this still has its’ merits – especially for an FMCG brand.

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