Social Media ::

The new kid on the block in terms of apps for Twitter is Twylah.

The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.

Arguably, this is the Twitter equivalent of Facebook Timeline.

However, in achieving a semblance of cohesion to what a user talks about, Twylah removes the randomness and organises subjects (or hides them, as required) – so this is not curation but  providing order. Eric Kim, Founder talks about the new platform saying:

” I … kept asking myself why people cared about the kind of coffee I was having at Starbucks or which badge I just unlocked. Some tweets I thought were great and others I could care less about. I knew if I had these questions and problems with it, most other people probably did, as well.

As the platform is essentially a blog (with the option for custom domains), the next development phase for Twylah should be customisation of the page – over abd above the Twitter profile data.

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Social Media ::

I’ve deleted the data on my @Metropolis Twitter account from Klout and this not in direct response to the new Klout algorithm.

To me, Twitter is (and has always been) one of the ways I can talk and listen to different communities – peers, social media experts, advertising gurus, the marketing media and media in general, some brands and an assortment of others that have caught my interest.

This is all since I opened the feed in July 2007.

What it is not about is a score that is based on a requirement to be Tweeting on a daily basis – along with the requirement to interact also on other Social Media networks that all then are analysed by the Klout algorithm.  I took a break over the Summer in July for a couple of weeks and my Klout score decreased from 54 to 51; it took weeks for this to be built up again. Stop tweeting – and the score decreases – so it is really a little like spinning plates.

My question is – do my peers think less of me because I fell silent for a summer break?

I guess not.

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Update 19.11.11 ::

Pam Moore has written an extensive blog post on why she also has deleted her Klout profile which is also on this theme.

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