Innovation::

I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.

I could see this, with free delivery or discounted delivery combined with the security of knowing that the item is safe in transit – for high value purchases, being a really interesting service extension.

However this is both the revenue stream and the service extension that the Post Office should have embraced a decade ago – and had they then, their business model would not be where it is today.

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Social Media ::

Like this Facebook app. It is a copy of the Coca-Cola personalisation campaign in Australia, but this still has its’ merits – especially for an FMCG brand.

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A report from NetElixir.