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The world’s first television ad

Where it all started

22.01.2013 (8:00 am) – RSS :: Advertising ::

Advertising::
The first television ad (commercial) was on US TV. Created in 1941 for Bulova watches in 1941, production costs were a startling $9. Creative, planning and media planning costs unknown.


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Advertising :: Couple Up – QR Codes and CP+B

QR Codes generate ROI for Scandinavian Airlines CP+B campaign

21.01.2012 (9:00 am) – RSS :: Advertising ::

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Scandinavian Airlines agency CP+B use QR Codes in this highly creative campaign.

Excellent ::

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Now even whiter

Festival celebrating excellence of Britain’s creative advertising industry

19.03.2011 (7:00 am) – RSS :: Advertising ::

One for the diary …

Now Even Whiter Advertising Festival

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Advertising :: DDBHungry campaign for McDonald’s

24.11.2010 (12:00 pm) – RSS :: Advertising ::

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DDBHungry has taken a McDonald’s promotion out onto the streets …

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Advertising :: Ads from the past that are best left there …

09.11.2010 (1:00 pm) – RSS :: Marketing ::

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These ads, collected by Owni.eu, make you wonder how the brands ever thought this messaging was acceptable.

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Advertising :: End of the Happy Meal?

04.11.2010 (12:00 pm) – RSS :: Follow ::

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San Francisco’s Board of Supervisors have passed a law that sees if becoming the first major U.S. city to crack down on giving away free toys with unhealthy restaurant meals for children. With a very strong vote of 8 to 3, it is now veto proof so becomes law on December 1, 2010.

It is similar to a statue passed in Santa Clara County, requiring that restaurant kids’ meals meet certain nutritional standards before they could be sold with toys.

Opponents of the law include the National Restaurant Association and McDonald’s Corp, which used its now wildly popular Happy Meal to pioneer the use of free toys to market directly to children.

McDonald’s introduced the Happy Meal in 1979, and since the latest data shows they spent USD$520m (2006) on advertising and advertising and toys to promote meals for children (U.S. Federal Trade Commission). When the efforts of other food and beverage companies were included, promotional spending aimed at children topped $1.6 billion.

Will this spread across the US and then to Europe?

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Advertising :: Virgin Atlantic ad by RKCR/Y&R – fantastic

04.10.2010 (7:00 am) – RSS :: Follow ::

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Created for Virgin Atlantic by RKCR/Y&R, this is the new TV spot – and at 1′ 30″, is proves TV ad have not lost their creativity.

Excellent ::

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Advertising :: Nissan Leaf – Polar Bear

21.09.2010 (7:00 pm) – RSS :: Follow ::

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New Nissan ad.

Excellent.

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