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Innovation:: Amazon delivery via in-store collection

18.06.2012 (8:42 am) – RSS :: Shopper Marketing ::

Innovation::

I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.

I could see this, with free delivery or discounted delivery combined with the security of knowing that the item is safe in transit – for high value purchases, being a really interesting service extension.

However this is both the revenue stream and the service extension that the Post Office should have embraced a decade ago – and had they then, their business model would not be where it is today.

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