Innovation::

I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.

I could see this, with free delivery or discounted delivery combined with the security of knowing that the item is safe in transit – for high value purchases, being a really interesting service extension.

However this is both the revenue stream and the service extension that the Post Office should have embraced a decade ago – and had they then, their business model would not be where it is today.

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Advertising ::

Scandinavian Airlines agency CP+B use QR Codes in this highly creative campaign.

Excellent ::

Best practice ::

I have been working with the IPM to produce a set of Guidelinesto help promotional marketing agencies, brands and service providers execute promotional activity using digital.

I’d welcome your feedback and comments.

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A report from NetElixir.