Experiential ::

Clever stuff from Sony for the Bravia range.

::

Anthropology ::

A social experiment by Austin Dodge where disposable cameras were left on pavements for passers by to use. There is the basis of an experiential campaign here.

::

Experiential ::

Clever campaign to raise awareness of a cause during an election.

::

Experiential ::

If Carlsberg did 3D TV … following the theme, filmed in London. Kelly Brook brings 3D to life by surprising a London cinema audience during the adverts.

Get the latest Flash Player to see this player.

::

Experiential ::

Ten excellent examples of guerrilla marketing campaigns even if the TBWA/Saatchi & Saatchi building works one is a bit small scale.

::

Experiential ::

Kellogg’s have opened a Pop Tarts Pop-up store in Times Square (Video)

Will it be as good as the Rapha store?

::

Experiential ::

According to Engadget, Burger King has opened a new outlet in Japan – and is enticing customers in with a musical shower.

” A new Burger King eatery opening up in Japan isn’t usually something we concern ourselves too much with, but this one comes with an interesting new twist. Those umbrella-aping translucent cones hanging over the tables are known as “musical showers,” and their function is to deliver music in an isolated fashion to you and your significant — but not too significant, it’s still BK, after all — other. All you’ll need to do is plug your portable media player into the provided receptacle and the tunes you know and love will literally shower down upon you. To be honest, if the audio chanelling is sufficiently precise not to disturb nearby punters, we’re loving this idea. Now just give it a name that won’t make teenagers giggle and bring it westwards.

Clever experiential marketing.

::

Experiential ::

I’d a meeting earlier today with a client and we grabbed a coffee at Rapha, the performance racewear brand, which has opened a pop-up store in Clerkenwell:

Rapha Cycle Club

A combination of gallery, shop and café, the Cycle Club is a meeting place and hub for road riders. Unlike most ‘pop up’ stores, the Rapha Cycle Club will be more than just a retail space. With live screenings of road races and a full calendar of exhibitions and events, the Rapha Cycle Club will be a home for the sport and culture of road racing. This is the ultimate Rapha experience.

And whilst I’m not a cycling fanatic – the £3,500 bikes being parked in the store whilst I was there is testament to that – this pop-up concept is true experiential marketing.

The brand is immersed in a really fantastic environment - from the long table covered in cycline maps, to the magazines to browse, to the flat screens showing the Tour de France, to the merchandise, to the coffee …

The result is that I’m now a brand advocate – simply superb.

::