microbrand :: | ~ typewritten notes

Branding :: People – Basic framework

17.05.2008 (9:00 am) – RSS :: Follow ::

A research paper on Brands.

Comments [0] Tags :: advertising ::, branding ::, measurement ::, microbrand ::

Blogging :: The seven virtues of blogging for building a global microbrand

09.09.2007 (9:00 am) – RSS :: Follow ::

Blogging is considered to be one way. This paper presented by the SXSWi 2007 Microbrand panel reminds us on the importance of why this is not to be so.

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Branding :: What is a brand

30.06.2006 (9:00 am) – RSS :: Follow ::

We all have views on what a brand is – or the should be. This is a paper by Max Frank.

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~typewritten notes::

A look at the emerging marketing landscape from an insiders point of view ::

Rod Geoghegan is a business strategist and planner.

He spends his time advising organisations on how to achieve their ambitions through planning and process.