Paper :: How do marketing services agencies create relevant, substantive and continual agency PR to leverage the super fresh web? What has changed and who haven’t changed? What is the best use of social media for agencies? How does social media and PR link in the super fresh web? What are the learnings that should be implemented to do things differently? What are the results that can be expected and achieved?
A paper by The Hoffman Agency, a silicon valley based PR agency on the merits of expanding the messaging in corporate PR.
Interesting points within.