Social Media::

Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account.

I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert. And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring.

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Social Media ::

The new kid on the block in terms of apps for Twitter is Twylah.

The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.

Arguably, this is the Twitter equivalent of Facebook Timeline.

However, in achieving a semblance of cohesion to what a user talks about, Twylah removes the randomness and organises subjects (or hides them, as required) – so this is not curation but  providing order. Eric Kim, Founder talks about the new platform saying:

” I … kept asking myself why people cared about the kind of coffee I was having at Starbucks or which badge I just unlocked. Some tweets I thought were great and others I could care less about. I knew if I had these questions and problems with it, most other people probably did, as well.

As the platform is essentially a blog (with the option for custom domains), the next development phase for Twylah should be customisation of the page – over abd above the Twitter profile data.

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Social Media ::

I’ve deleted the data on my @Metropolis Twitter account from Klout and this not in direct response to the new Klout algorithm.

To me, Twitter is (and has always been) one of the ways I can talk and listen to different communities – peers, social media experts, advertising gurus, the marketing media and media in general, some brands and an assortment of others that have caught my interest.

This is all since I opened the feed in July 2007.

What it is not about is a score that is based on a requirement to be Tweeting on a daily basis – along with the requirement to interact also on other Social Media networks that all then are analysed by the Klout algorithm.  I took a break over the Summer in July for a couple of weeks and my Klout score decreased from 54 to 51; it took weeks for this to be built up again. Stop tweeting – and the score decreases – so it is really a little like spinning plates.

My question is – do my peers think less of me because I fell silent for a summer break?

I guess not.

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Update 19.11.11 ::

Pam Moore has written an extensive blog post on why she also has deleted her Klout profile which is also on this theme.

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Social media ::

Gideon Spanier of the Evening Standard talks today about how brands are getting to using social media to research as well as communicate with consumers.

Some of the published key findings also note::

• 50% of brands invested in a dedicated in-house social media resource, such as community managers or executives.
• 96% of brands require the use of an agency, with the most popular needs being design and build (66%), strategy (64%) and wider creative executions (52%).
• 100% of respondents were involved in social media in some way – reflecting growth in social marketing
• Two thirds (66%) of brands have a social media strategy
• Half of brands (48%) have a social media steering group

In addition, the study revealed five main considerations for brands over the next 12 months, ranging from business challenges to how the client/agency relationship should evolve:

1. 1. Evolving strategies and becoming a ‘social’ brand
2. 2. Business integration: taking social out of the silo
3. 3. The need for creativity and building brands
4. 4. Social media becoming more about the ‘media’
5. 5. Brands versus agencies – in-house investment and the role of the agency

The question is for agencies – can they demonstrate their understanding of social media to clients by illustrating what they do for their own (agency) brand?

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Social Media ::

Like this Facebook app. It is a copy of the Coca-Cola personalisation campaign in Australia, but this still has its’ merits – especially for an FMCG brand.

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