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Ogilvy on Social Networks for Business.

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In case there was any doubt, the latest figures from Marketing Charts confirm the absolute dominance of Facebook over other SM networking sites.

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It may be difficult to get it right, but is it really easy to get it wrong.

Whilst social media is, arguably, embedded into our lives, brands are still coming to terms with its power. And there are always learnings.

Social Media Influence has rounded up some of them …

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DJ Patel explains the relationships we create on LinkedIn.

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Fast company has collated the Social Media policies of a number of organisations in a follow-up of the sacking by CNN of a journalist.

The policies make interest very reading in their diversity and attempts at censorship of employees.

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Related posts :: Telstra’s 3R’s -How one company is teaching staff

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Mike Fruchter writes about social media for beginners.

Everyone has to start somewhere …

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Social media ::

I just listen to the conversations on the micro-blogging platform, Twitter – a decision I took when I joined just over three years ago.

And I’ve used a number of apps and platforms connected with Twitter. A recent find and one I really like is ManageFlitter – where you can link to your twitter account and analyse or manage your connections.

Excellent.

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18036720 has written a piece where social media will be in 2010 – quoted here:

I’m not a big fan of the term Social Media. It might be that it translates poorly into Norwegian, the fact that it sounds like its the technology that is social – not how it enables interaction between people or identities, or that I find the term itself invites us to a limited set of ideas in regards to what it can facilitate.

Either way, the following question was sent to me, and several others, from a student, Trude Stokstad, this week:

What will social media be in two years?

Having a blog makes one fortunate enough to answer a lot of questions from readers, students, enthusiasts or people just being plain curious. This gives you an opportunity to search for answers outside your original train of thought and is surely one of the most important benefits of having a blog.

With the assumption that we will still use the term social media in two years, as media and platforms become more nuanced, difficult to categorize and are having their functionality integrated with each other. I still found three things I think will make a difference:

Three things:

1. There will be no social media but social operating systems. There will be an integration of participation and dialogue into everything – or, where it benefits core business models or goals (no more being on Facebook for Facebook’s sake).

In the short time span of two years there will still be destinations and sites like Facebook, youtube, linkedin. But one or more of these databases will own your information and it will be fed out and made accessible on a range of other destinations and services.

This is interesting both in what we are already seeing from services like Facebook Connect, connecting 60 million people to Facebook outside Facebook.com, or the fact that half of all Twitter activity is already taking place off-site.

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