Trend Watching ::
Seth Godin today publishes an eBook entitles What Matters Now. The aim is mass distribution in advance of a paperback being published.
Seventy big thinkers have opinionated and the aim is for 5 million to read these.
Interesting …
Trendwatching :: 2010 Trends for PR – social media being at the heart
Trendwatching ::
As ever, more and more guesses as to what 2010 holds for us all.
PR-wise, Marian Salzman, of Euro RSCG PR complies a top 10 targeting pop culture, political and monetary themes.
She goes on to mention that the degree that social media … ” informs behavior on a company level as well as an employee level still largely remains to be defined … [and] as this continues … might define … total convergence, and a further blending of business roles and responsibilities.”
- Lines That Zig but Don’t Zag.
Hyperpolarization and the independents who will bridge the divide between political adversaries.
- Beware the Mobmedia.
The emergence of mob mentality and virtual bullying over pressing political and pop culture issues in the social media sphere.
- A Children’s Place and Other Prime-Time Props:
Reality TV Gone Wild. Children being exploited as television accessories and brand trailblazers.
- Obamaclock.
President Obama’s tenure in office is ticking away as he continues to harvest mass scrutiny at the hands of the recession’s grip.
- Heading Off Angst.
The mobilization of a universal brain-health movement that includes helmet safety, the dangers of cell-phone use, soldiers’ traumatic brain injuries and post-traumatic stress disorder, and beyond.
- No Piggy in the Bank.
The employment of creative fundraising tactics for nonprofits and startups as a result of the current economic climate.
- In-Your-Face Honesty.
Smart bigwigs will self-expose unlawful misconduct, which the media will place on the back burner out of boredom if it all comes out in the first wash.
- Go Community!
An influx of community niches and hyperlocalization efforts will stampede 2010 with the ever-growing presence of social media tools.
- The Shadow of the Bomb, Again.
Iran, North Korea and Pakistan will partake in a risky game of poker–with the world anxiously holding their cards.
- Hands-On Aspirations for Insourcing.
With a multiplicity of information online and so much employment shifting to the service sector, industries and individuals advance making-and-mending skills
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Trend Watching :: 2008 Latest Edition – Did You Know 3.0
Trend Watching ::
From Karl Fisch, re-edited by Scott McLeod. Opinionated and as such, not everything stands up.
Trend Watching :: Trendwatching trends for 2010
Trend Watching ::
Trendwatching.com, the seminal resource for highlighting emerging world trends, has released “10 Crucial Consumer Trends for 2010”.
The briefing described 2010 as “it’s going to be another interesting year.”
1) Business as Unusual – Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
2) Urbany – Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
3) Real-Time Reviews – Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7.
4) (F)Luxury – Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months.
5) Mass Mingling – Online lifestyles are fueling and encouraging ‘real world’ meet-ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future.
6) Eco-Easy – To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives.
7) Tracking & Alerting – Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
8 Embedded Generosity – Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers. More »
9) Profile Myning – With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services.
10) Maturialism – 2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
Image: Trendwatching.com
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Viral :: 145 miles from a McDonald's
Viral ::
Whilst I’m trying to not be fan of their food too much, there is something slightly eerie in the thought that if you lit up each outlet, from space you could see the full outline of the US based on the national penetration of McDonald’s. And for those that are on a diet, you need to go to the Dakotan hamlets of Meadow and Glad Valleyis which is 154 miles from the nearest of 13,000 US outlets.
This map has been produced by Stephen Von Worley.
Futurology :: 'Shift Happens' has been updated for the converged world, to be.
The ‘Shift Happens’ video has been updated. It looks at how we may go about interacting with digital going forward and the role of convergence – and the implications.
What will we all be doing in 2019?
